KINGMADE JERKY | FROM CADDY’S KITCHEN TO THE PGA TOUR September 11, 2013 13:18
KINGMADE Jerky is a relative newcomer to the beef jerky industry but it’s quietly been building a legion of fans on both the PGA and LPGA Tours thanks to professional caddie Jeff King, who created the product and owns the company.
King, a caddie for the past 16 years, admits it was out of total boredom one weekend that he decided to try making his own beef jerky in his kitchen in McKinney, Texas. What resulted after weeks of tinkering with recipes and cooking methods was a frenzy at every tour stop with players and caddies lining up to buy the product.
“I always enjoyed eating beef jerky but the stuff I found in convenience stores and gas stations was terrible,” said King. “I knew there had to be a way to make a premium grade jerky and satisfy the health-conscious tastes of the players out on tour.” Such was King’s instant success, that he found he was making over 170 pounds a week to meet demand.
Today, over 100 tour players eat KINGMADE Jerky. Tiger Woods, Matt Kuchar, Davis Love III, Ricky Fowler, Dustin Johnson, Graeme McDowell, Candie Kung, Yani Tseng, Azahara Munoz and Jane Park are just a few who enjoy this healthy, high protein snack.
“It’s hands down the best I’ve ever had,” said Matt Kuchar. “I’ve always enjoyed going around the country tasting handmade jerky, and nothing’s close to this stuff for its flavor and tenderness.”
The company’s thematic is “Superior Sustenance for Active Sophisticates” and marketing efforts will focus on attracting the active consumer who enjoys outdoor activities and needs a convenient and healthy snack to fuel their athletic pursuits.
What makes KINGMADE Jerky so delicious is that King uses one hundred percent flank steak with spices. Importantly, KINGMADE has five times less sodium and sugar than any of its competitors and does not add any MSG or nitrites.
King no longer makes the jerky in his kitchen. Instead, he sought the expertise of C&C Processing in the midwest. A well-established, family-owned meat processing plant, C&C worked with King to produce the exact same excellent tasting, high quality jerky that came out of King’s kitchen. It was a eureka moment. With C&C overseeing KINGMADE’s production, King was able to get back to what he loves the most, caddying on tour.
Beef Jerky is a $2 billion dollar a year industry and KINGMADE Jerky is ready to take on its competitors. As King likes to say, “we are a premium protein for a different kind of carnivore.”
KINGMADE Jerky comes in three flavors: Sweet Chili Pepper, Classic and Buffalo Style. The product sells for $8.00 for 2.25 ounces, and also is available in one pound bags. For more information and to place orders, visit the company’s website at www.kingmadejerky.com.