Golfers Not The Only Ones Reviving Jerky Industry October 14, 2014 13:00
Professional golfers always need snacks. They can’t stop at the grill when they make the turn like us weekend hacks, nor do they have the benefit of a cart girl delivering goodies.
And with so many pros focused on staying fit, they want some healthy snacks. No potato chips. No candy. Full of protein, jerky seems to be one of the most popular choices.
But golfers aren’t the only ones opting for more substance. According to the Huffington Post, “the hottest snack in America right now is gourmet dehydrated meat.”
Meat snacks are selling like hot cakes these days. From 2009 through last month, sales in this category jumped from $1.58 billion to almost $2.5 billion. That’s a much quicker pace than for traditional eats like chips, candy or nuts.
“(Jerky) is really going from a convenience-store road trip item almost to an hors d’oeuvre,” said Sherry Frey, vice president of Nielsen Perishables group, to the Huffington Post.
Frey chalks up the growth to more health-conscious Americans who are learning the benefits of more protein. People also replacing meals with snacks, so they desire something a little more filling than candy or chips.
That’s exactly why golfers gobble it up, and the stuff of choice remains Kingmade Jerky, which was started by PGA Tour caddie Jeff King. He first introduced players to his homemade concoction in 2012 when he was on the bag for Vaughn Taylor, and kept it coming as he caddied for Luke List in 2013 and Derek Ernst last season.
Matt Kuchar’s a big fan: