A "King" Comes To Chicago October 25, 2015 19:13
‘Where’s the beef?’ was a slogan in the 1984 television commercials for Wendy’s hamburgers that created instant stardom for little old lady, Clara Peller. A few months later, Walter Mondale questioned Democratic rival Gary Hart’s program policy ideas with the same query. Now thirty-one years later, if the same question is asked regarding the PGA Tour, the answer is: the beef is in the golf bags of dozens of pros in the form of Kingmade Jerky.
The story of Jeff King’s journey as man with the bag (golf) to man behind the bag (beef) began in 1998 when Jeff was a rookie caddie. Over the next seventeen years Jeff toted the bag for a variety of professional golfers on the LPGA and PGA Tours, including Mi Hyun Kim, Pat Hurst, Cristie Kerr, Candie Kung, Vaughn Taylor, Luke List, Derek Ernst, and most recently, James Hahn.
Carrying the bag includes toting clubs, balls, tees, extra gloves, umbrellas, and snacks which are a necessity to fuel golfers and their caddies along the way for the four or five hours of competition. Life on the road for the dozens of journeymen pro caddies inevitably means plenty of meals at fast food restaurants, or worst yet, grab-and-go snacks from gas station counters; one such staple being beef jerky. No stranger to this life style was Jeff King.